selling idea

selling idea
марк. (рекламно-)коммерческая идея (базовая творческая идея ведения рекламной кампании)

Then you begin defining your selling idea, you must create and define a strategy. — Формулируя коммерческую идею, необходимо придумать и сформулировать стратегию.

The selling idea is a distillation of what marketers call the competitive consumer benefit. — Коммерческая идея есть квинтэссенция того, что маркетологи называют конкурентной покупательской выгодой.

See:

Англо-русский экономический словарь.

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Смотреть что такое "selling idea" в других словарях:

  • selling concept — ➔ concept * * * selling concept UK US noun (also sales concept) MARKETING ► [C] an idea about how to sell a product: »The selling concept was to change the window display every week. ► [S] the idea that a company should …   Financial and business terms

  • major selling idea — /ˌmeɪdʒə selɪŋ aɪˌdiə/ adjective the central theme in an advertising campaign …   Marketing dictionary in english

  • Selling, General & Administrative Expense - SG&A — Reported on the income statement, it is the sum of all direct and indirect selling expenses and all general and administrative expenses of a company. Direct selling expenses are expenses that can be directly linked to the sale of a specific unit… …   Investment dictionary

  • selling concept — The idea that consumers will not buy enough of an organization s products unless the organization undertakes a large scale selling and promotion effort …   Big dictionary of business and management

  • Advanced Idea Mechanics — A.I.M. (Advanced Idea Mechanics) Publication information Publisher Marvel Comics First appearance Strange Tales #146 (July 1966) Created by …   Wikipedia

  • Suggestive Selling — A sales technique where the employee asks the customer if they would like to include an additional purchase or recommends a product which might suit the client. Suggestive selling is used to increase the purchase amount of the client and revenues …   Investment dictionary

  • Innovationskommunikation — Als Innovationskommunikation bezeichnet man Kommunikationsprozesse in und von Unternehmen und anderen Organisationen, die die Entwicklung neuer Produkte, Dienstleistungen, Technologien, Prozesse, Konzepte und Ideen (Innovationen) unterstützen… …   Deutsch Wikipedia

  • literature — /lit euhr euh cheuhr, choor , li treuh /, n. 1. writings in which expression and form, in connection with ideas of permanent and universal interest, are characteristic or essential features, as poetry, novels, history, biography, and essays. 2.… …   Universalium

  • Computers and Information Systems — ▪ 2009 Introduction Smartphone: The New Computer.       The market for the smartphone in reality a handheld computer for Web browsing, e mail, music, and video that was integrated with a cellular telephone continued to grow in 2008. According to… …   Universalium

  • Daydream (Mariah Carey album) — Daydream …   Wikipedia

  • performing arts — arts or skills that require public performance, as acting, singing, or dancing. [1945 50] * * * ▪ 2009 Introduction Music Classical.       The last vestiges of the Cold War seemed to thaw for a moment on Feb. 26, 2008, when the unfamiliar strains …   Universalium


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